SEDERA

SEDERA

SEDERA

Rax_Sedera_Box_Hero_01
Rax_Sedera_Hero_Illustration_Child
Rax_Sedera_Pin_Badge
SED_CS_02
Rax_Sedera_006
SED_CS_06d
Rax_Sedera_UI_Loop
Rax_Sedera_Colour_System_Loop
Rax_Sedera_009
Rax_Sedera_AD_System
Rax_Sedera_007
Pin-Scatter-2
Rax_Sedera_Social_Posts
Rax_Sedera_Spot_Illy_Carousel_01
Rax_Sedera_Portraits_02
Rax_Sedera_Portraits
Rax_Sedera_010

Sedera

+ Visual Identity
+ Illustration System
+ Digital Toolkit
+ Brand Guidelines

Studio: Koto
Role: Design Director

Not Insurance. Reassurance.
Sedera is, plain and simple, an alternative to traditional health insurance. It’s a medical cost sharing company where members share large, unexpected medical bills. When something happens – a surgery, accident, or emergency – the Sedera community funds kick in to help pay for what you need. It’s a new way for Americans to think about healthcare, so we approached this rebrand with clear intentions: to build a foundation of trust, heart, and community.

An open door
Our strategy’s core is reassurance, which inspired a symbol representing a new dawn of consumer choice and a fresh approach to healthcare. The color palette and illustration library reflect Sedera’s values while highlighting educational moments for prospective members.

Big Thanks
Jamie, Erika, Cathy, Alefiya, Heather and all of the team at Sedera. Luis Mazon for the illustrations and ON for the digital build.

 

Rax_Sedera_002
Rax_Sedera_MobileThumb_End

SEE MORE
PROJECTS
:)

View