Brewbike 

+ Visual Identity
+ Illustration System
+ Packaging
+ Brand Guidelines
+ Digital Toolkit

Studio: Koto
Role: Design Director

Cold brew. Bold crew.
Brewbike is on a mission to support tomorrow’s leaders and entrepreneurs through cold brew coffee. By empowering students to start and run their own on-campus micro-business, they’re encouraging employees to build invaluable skills for life after graduation. I helped reimagine a brand that puts the power of entrepreneurship into students’ hands with the energy and optimism of higher education.

Instead of a top-down approach, they’re handing the keys to students and preparing them for the real world. A collaborative strategy process revealed their far-reaching vision: Changing the future of business for the future of us all. Brewbike needed a company mission that would rally teammates and inspire customers. We believe “by turning students into leaders, we don’t get young people ready for the real world, we get them ready to change it.” This strategy became the springboard for Brewbike’s energetic, authentic, sometimes cheeky personality.

Brewbike was born on a college campus, so it was only right to create a mascot. The Brew Bean is Brewbike’s personal signature that embodies their bright, energetic, down-for-the-ride teammates who are changing the world and having fun while doing it. Alongside the main Brew Bean, a collection of beans were created that add a touch of playfulness and quirk to the brand. Delivering over 50 beans that are expressive, university-themed, dressed for a day out, or just straight up chillin’.

The number of Brewbike university locations is quickly growing nationwide, so it was important to consider how each school could make this brand their own – both on campus and online. The marker language – used to highlight and emphasize brand elements – is an expressive nod to studying hours on end, using colors specific to each university.

Shout out to our Brewbike crew – David, Randy, Sierra, Lucas and everyone that brought the energy and caffeine to makethis happen. Big thanks to Blair and Rhiannon from Where Giants Roam helping make the bags look as good as the cold brew tastes.

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