+ Visual Identity
+ Verbal Identity
+ Digital Toolkit
+ Brand System
+ Brand Guidelines
Role: Design Director
Where the world talks
Discord established itself as a fan favorite for gamers to connect, obsess, and discover more about the games they love. As their users scaled, and the platform helped people connect beyond gaming, the brand needed to level up while staying true to its quirky culture. Working closely with the Discord team I helped to develop brand strategy, positioning, and a design refresh reflective of their blurple beginnings.
Aside from its robust features, Discord’s value is simple. It’s the place people go to just talk. Talk to their friends, friends of friends, more-than-just friends, families, and chosen families. It’s a welcoming environment to share ideas, thoughts, feels, and laughs. Discord is where the world talks.
I helped refine Discord’s classic symbol Clyde, bringing it to life with a range of expressions and reactions. Through type – Playful and sophisticated Ginto brings a bold energy, that doesn’t take itself too seriously. And even though Discord’s universe lives primarily online, it was important to show how the new brand could extend into real-world. From signage and photography to conventions and inter-office gatherings, inviting new users into the community and honoring their OGs.
Thanks to Jason, Kevin, Bem, Tory, and all the Discord design crew. Special thanks to Neil Jackson and Stephen Ong for helping bring the brand to life through motion and dimension.