+ Visual Identity
+ Digital Toolkit
+ Brand System
Ready. Set. Sail.
With over 50,000 boats and chartered yachts across their global offering, SamBoat has seen remarkable growth following the pandemic. They were looking for a new visual identity to match their ambitions, whilst navigating them towards their mission; giving everyone the opportunity to discover the joy of being at sea.
Shaping SamBoat’s online and offline brand – through a full brand refresh and a new digital toolkit – equipping them with a refreshed brand system and setting them sail as the leading peer-to-peer boat rental platform.
The new identity is born from the Ocean. With bathymetry, ocean maps and technical wave reports inspiring the fluid visual language – these elements are combined in a variety of compositions, bringing dynamsim and texture to the brand. Evoking a sense of escapism, discovery and adventure. Just like sailing.
SamBoat’s new look sets out to plot the course for further expansion and unlock their next chapter of growth – with customers now anchored in every major sailing destination across the globe. Whether a nautical novice or a seasoned skipper – SamBoat will help you find your dreamboat.
Thanks so much to Oliver, Damien, Laurent & Nicolas – and all of the SamBoat crew for bringing me on their exciting journey. Thanks to collaborators Jack Sadler and Oliver Sin for bringing their magic to the brand.